Archive for June 2011

Consumer Packaged Goods: Escaping the Consolidation Mentality

June 7, 2011

Interesante artículo de Strategy + Busisness:

Holding fast to the two myths that have long dominated strategy in consumer-oriented industries — that bigger companies win, and that one or two players control every product category — can get a firm into trouble. A capabilities-driven strategy can provide a better path to profit.

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